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About Simply Asoebi
Born From Tradition. Built for the Diaspora.
Founded in London in 2020 by Nwanne Maduanusi and Moyo Castano, Simply Asoebi was born from a shared passion for preserving Nigerian cultural traditions and making them more accessible to those living in the diaspora.
With roots in Igbo and Yoruba heritage, we understood both the significance of asoebi and the practical challenges of organising it from overseas.
We recognised an opportunity to bring greater structure, transparency and convenience to a tradition that means so much to our communities.
What began as a solution to a familiar challenge has since evolved into a growing technology-led business serving couples and wedding guests internationally.
Today, Simply Asoebi continues to expand beyond traditional fabric sourcing, developing digital tools, building strategic partnerships and connecting customers to trusted tailoring professionals.
Our commitment remains unchanged: to preserve the beauty and cultural significance of asoebi while continuously improving how it is experienced.
our
values
The principles that shape how we work, serve and grow.
cultural integrity
Culture is at the heart of every decision we make. We honour traditional roots while making them easier to experience, wherever you are in the world.
THOUGHTFUL INNOVATION
We use technology and smarter processes to simplify the asoebi experience, without losing the meaning behind the tradition.
Excellence in every detail
Intentionality is built into every part of the experience, from the fabrics we source to the service we deliver.
clarity & care
A seamless experience starts with clear communication, thoughtful guidance and genuine care every step of the journey.
THE FUTURE OF ASOEBI IS SIMPLY BETTER.
We are building more than a service.
We are creating a modern ecosystem connecting couples, guests, fabric suppliers and tailoring professionals, making it easier for our communities to celebrate the traditions that connect us.
Wherever you are in the world, your Nigerian wedding deserves to be celebrated beautifully.
Let us take care of the details. The first step starts with an initial call...