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Asoebi is a Yoruba word which loosely translates to ‘family cloth’. This matching fabric traditionally worn in the Yoruba culture, is used to identify special groups connected to the celebrant at events. The custom has grown in popularity over the last decade and is now practised by various countries across the African continent, as well as in the diaspora.


Simply Asoebi is a UK based luxury asoebi service dedicated to making your occasion that little bit more hassle-free. Through our detailed and tailored client-focused approach, we source, sell and deliver asoebi fabric to your guests. From narrowing down fabric options, handling guest payments and delivery...we’ve got you covered!

Our mission is in our name,
making the asoebi process simple.

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Unrivalled Service

Our service targets the three main pain points of the traditional asoebi process and through our client-focused approach, we are able to offer our clients a straight-forward and stress-free experience.

Our approach is always a collaborative one - letting you be in the driving seat of your vision as we support and handle ALL the logistics.



We source and narrow down top quality fabrics for you to choose from



We collect

payments from your guests securely via a portal on our website



We package all asoebi orders in London and deliver them directly to your guests


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Simply Asoebi has partnered with some of the best asoebi vendors and manufacturers globally to ensure that our quality is never compromised and our fabrics are both on trend and unique.


Our background in fabric sourcing and selling makes finding the right fabric for you a labour of love.

Take the first step to your stress-free asoebi journey and book an initial consultation with us today!

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